Arielle Ferreira
Designing digital products for over 6 years, and more than 8 years working with all kinds of design. Worked in Fintech with B2C and B2B products for 2+ years, and other industries such as travel, education, HR Tech, and urban mobility.
Increasing revenue through Rapid Experimentation
Flight Delay Guarantee is one of Hopper's top Fintech revenue drivers. As a Senior Product Designer on the Disruption team, I ran rapid experiments to grow revenue under a tight timeline — building and shipping with low-code tools, collecting quick user feedback, and delivering changes that lifted Revenue per Transaction by more than $1.
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Tax Payment flow for Small Businesses
Paying taxes is already stressful. Neon was making it worse. We redesigned the tax payment flow for 1M+ active users, cutting through the confusion and friction that was costing us retention. The result: a 10%+ retention lift, and a lot fewer headaches for small business owners.
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Using courses to increase long-term retention
Small business owners needed guidance, not just a product. So we built a video course experience inside Neon to meet them there. The bet paid off: monthly enrollments grew by 9,000+, retention climbed 10%, and users gave it a 4.5 NPS rating.
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