Arielle Ferreira

Designing digital products for over 6 years, and more than 8 years working with all kinds of design. Worked in Fintech with B2C and B2B products for 2+ years, and other industries such as travel, education, e-commerce, and urban mobility.

UX Research
Visual/UI Design
Mobile & Web Design
HTML & CSS
Data Analysis
UX Metrics

Increasing revenue through Rapid Experimentation

TRAVEL
DATA-DRIVEN
EXPERIMENT

Flight Delay Guarantee is one of Hopper’s Fintech products, and was also one of the biggest revenue generators for the company. As a Senior Product Designer in the Disruption team, I designed multiple rapid experiments with a focus on re-merchandise Flight Delay Guarantee to increase revenue within a tight timeline, tracking results by creating prototypes with low-code tools such as Webflow, and collecting user feedback quickly. The experiments led to a more than $1 increase in Revenue per Transaction.

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Tax Payment flow for Small Businesses

FINTECH
UX RESEARCH
RETENTION

Starting a new business is always challenging, and one of the main factors is understanding your tax obligations. We used to provide a troubling experience for small businesses owners to pay their taxes, causing a lot of confusion and friction.

The goal was to simplify the tax payment flow of Neon, an app with more than 1 million active users who pay their taxes every month, where we increased the product’s retention by more than 10%.

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Using courses to increase long-term retention

EDUCATION
MVP
CONVERSION

There's a lot to learn when you start a new business, which is why we offer courses for small business owners to grow and succeed. We identified an opportunity to leverage app retention through education and created a low-risk, low-cost MVP that delivered great business results — The average enrollment per month after the launch of the video courses rose by over 9,000 enrollees, and 10% increase in the product’s retention with a 4.5 NPS rating.

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